Redesigning a logo for a company is always an interesting project. We get to help breathe some new life into the company’s brand as well as give an opportunity for them to share their brand via social media as they announce the new logo design. So a logo redesign isn’t all about the visual aspects for us, we also see how you can use it to get your business seen by people who might have been overlooking you.
The Logo Redesign Project
Sunlight Moments is a small photography business that needed to update an old logo. The existing logo represented what the owner, Jennifer Wright, wanted but it was ready to get her logo redesigned.
The first thing we wanted to do was make sure the text was legible from multiple sizes. You need to consider that your logo could be on a thumbnail image, watermark, shirt pocket, car magnet or billboard…so it needs to be able to adapt accordingly without making people ask, “WHAT does that say??”
We found a fun, whimsical font that was clear and could be read at different sizes. The old font was a script and was a little hard to read when reduced to small sizes. The font was also in front of the sun art which made parts of it difficult to see. I kept the new font away from the sun so that it was clean and visible no matter what.
The old sun was great, I liked the free-form creativity. So, I created a vector graphic that was also a little free-form and had it’s colors slightly overlapping each other in the same way the original did. It’s clean but it’s a little bit messy, as if someone were painting in simple lines and wanted to introduce some depth.
One element that we needed to consider on this logo redesign was her existing website. Her website background is dark and that means the logo needs to work on a dark background. I went ahead and created both a version for the dark background and a version for a light background, so she could use it on her social media sites and other places where the dark background might not fit so well.
A Successful Logo Redesign
As long as there is contrast between the elements and the backgrounds, the logo will be able to be used almost anywhere.
In order for a logo redesign to be successful, you have to make sure the logo is easy to read, stands out nicely, and is consistent with the name/business type/project theme. You also want your client to love it, which ours does…so we consider this a pretty successful logo redesign for Sunlight Moments!