Team Kickify was tasked to brand the large International Gulf Transfer Terminal “LIGTT” project, as a public affairs consultant. It is a proposed huge mega port, to be built off the coast of Louisiana, by the mouth of the Mississippi River. We felt we needed to co-brand it alongside the development group logo for the project, complimenting their red, blue and gold theme. This logo had to be identifiable and recognizable from the side of a large building on the water and to a thumbnail size for a business card.
Designing a clean and clear logo that would represent the project was our goal, and we think we accomplished that. Elements we included were the water, a ship and cargo boxes, all of which define the LIGTT project. The elements are balanced nicely, so that no matter the size used you can read it. This logo can be used on the website, business stationery, business cards, shirts, banners, billboards…whatever they might need it on.